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David Sanderson

Director of AdSmart from Sky

David has been leading the Business Development team for AdSmart for 7 years. He joined Sky after a career that included 15 years in ITV, and 10 years in media and technology SME’s that included launching the world’s first interactive TV racing channel. Since joining Sky he and his team have successfully introduced 1,000+ businesses to TV advertising using AdSmart; Sky’s addressable TV advertising platform.